Purely helps you scan ingredients, analyze nutrition,
and make better choices for a healthier you.
Scan any product barcode
or search for an ingredient.
Our AI analyzes ingredients
and nutrition instantly.
Get simple insights so you can
choose what's healthy.
Purely analyzes ingredients, highlights what's good, what to watch out for, and what to avoid—so you can make confident, healthier choices every day.
Understand every ingredient and its impact.
Get easy-to-read nutrition summaries.
We flag harmful or risky ingredients for you.
Smarter insights tailored to your health goals.
We started Purely because reading food labels shouldn't feel like decoding a science paper. Our team of nutritionists and engineers built an app that turns confusing ingredient lists into clear, simple guidance — in under a second.
Our scoring is reviewed by registered dietitians and based on peer-reviewed research.
Your scans stay yours. We never sell personal data or health information.
Our ingredient database updates daily with the latest research and product changes.
Can't find what you're looking for? Reach out anytime — we love hearing from you.
Yes. Core scanning and ingredient analysis are free. Purely Plus unlocks personalized health goals, advanced insights, and weekly reports.
Our scoring combines ingredient quality, nutritional density, and processing level. It's reviewed by dietitians and updated as new research is published.
Purely supports millions of products across the US and is growing daily. If a product isn't found, you can submit it and we'll add it within 48 hours.
Absolutely. All scans are encrypted end-to-end and never sold. You can export or delete your data at any time.
Purely is available on iPhone today, with Android launching soon. Sign up on the waitlist to get notified.
Download Purely and scan your first product in seconds.
Download on the App Store